Linking Tahoe’s Lakeview Resorts
Diamond Peak is partnering with cross-lake resort Homewood to over reciprocal lift tickets for season passholders this year.
Behind Homewood, Diamond Peak’s decision to link on a pass deal
Written by Laney Olson
There is little more beautiful than a view of Lake Tahoe on a wintery day from atop the slopes. Homewood Resort, located Tahoe’s West Shore and Diamond Peak Ski Resort, located in Incline Village on the North Shore are both known for their spectacular views of The Lake.
The two resorts also share the designation of being successful mid-sized mountains in a world of monster sized resorts such as Squaw Valley and Heavenly.
One thing the two resorts don’t usually share is customers. However, a new partnership between them may change that for the 2013-14 season.
Season pass holders at either resort can ski or ride four non-holidays at the other resort. Diamond Peak’s pass holders will also have four non-holidays passes at Red Lodge Mountain Resort in Montana. Additionally, pass holders at Homewood enjoy discounts at Incline Village’s golf courses with the new partnership.
“There is not a lot of cross over between people who ski or ride at either resort but from a demographic stand point, they are similar,” says Andrew Baird, Marketing Manager at Diamond Peak. Skiers and riders from Diamond Peak and Homewood are generally looking for smaller, less crowded mountains.
The partnership seemed like a no-brainer for both resorts. “We were both looking to add value to our season passes which has been a trend in Tahoe with the Epic pass and other passes at Squaw,” says Paul Raymore, a representative with Homewood.
Skiers and riders are already taking advantage of the partnership. “We have seen a spike in season pass sales since our announcement of the partnership,” says Raymore. “And I do feel like the partnership has contributed to that spike since our next pricing deadline is not until Sept. 30.”
The changes to season passes aren’t the only moves either resort are making to maintain a presence in Tahoe.
“We are never going to be able to compete with the multimillion dollar resorts,” says Baird. “What we can do is focus on giving our season pass holders a good experience.”
Diamond Peak is making improvements to their slopes. They are updating their snow making and glading some slopes.
Homewood opens its doors to Diamond Peak passholders; the two resorts sport some of Tahoe’s best lake views.
Homewood also tries to offer something season pass holders they can’t get at the bigger resorts. “Our season passes are deliberately available every day so there are no blackout dates,” says Raymore. “Our season pass holders have passes at other resorts but on holidays and weekends when those resorts are blacked out they can still hit the slopes at Homewood.”
The location of Homewood also makes it unique. While most resorts in Tahoe have beautiful views of the lake, Homewood is the only resort located directly on The Lake. “All you have to do is cross the highway and you’re on the lake,” says Raymore.
Both resorts have a lot to offer and with this new partnership, skiers and riders will have more options to choose from. “I just know that in this day and age where so many other Tahoe season passes give skiers and riders access to more than just one mountain in Tahoe, it’s nice to be able to offer the same benefit to our pass holders,
says Raymore.
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